The Entre-flâneur’s guide to business. Slow observations that lead to better brands.

Monthly reflections on strategy, consumers, trends, and culture—often through historical or other peculiar lenses.

Zeljka Zrnic 18/08/2025 Zeljka Zrnic 18/08/2025

Lidl and Oasis are brand match made in heaven

What supermarkets have in common with Britpop?

Zeljka Zrnic 06/02/2025 Zeljka Zrnic 06/02/2025

Psychotherapist for the brands - Željka Zrnić

Zeljka Zrnic 21/10/2024 Zeljka Zrnic 21/10/2024

A Tragic Fashionista of Paris

Zeljka Zrnic 17/10/2024 Zeljka Zrnic 17/10/2024

A Parisian Muse & Talent-Spotter

Zeljka Zrnic 13/10/2024 Zeljka Zrnic 13/10/2024

The Rebellious Poet of Renaissance Venice

Zeljka Zrnic 09/10/2024 Zeljka Zrnic 09/10/2024

Athenian It Girl & Alexander the Great’s Antidote

Zeljka Zrnic 07/10/2024 Zeljka Zrnic 07/10/2024

Pioneers of Personal Branding

Zeljka Zrnic 31/10/2022 Zeljka Zrnic 31/10/2022

All you ever wanted to know, but didn’t get to ask

Zeljka Zrnic 31/10/2022 Zeljka Zrnic 31/10/2022

And how World War II saved Le Corbusier from lawsuits

Zeljka Zrnic 28/05/2019 Zeljka Zrnic 28/05/2019

And how Proust can help us

zeljka@zeljkazrnic.com
+385 98 9330 470

Palmotićeva 34
10 000 Zagreb
Croatia