Brand and business strategies that are on the same page. We mind the gap between them.
Services
RESEARCH
Documentation review
User experience
Market research
Trend reports
Thorough analysis and alignment of feasibility studies, financial reports, scientific papers, technical documents, and any other project-relevant material is essential to building the foundation for any brand strategy. This is combined with market research, user experience insights, consumer behaviour studies, and industry trend reports to create a clear, evidence-based starting point.
Market research and trend reports are also available as a standalone service.
DISCOVERY WORKSHOP
An intensive, day-long workshop designed to explore the key aspects of your business that shape how your brand is perceived. These sessions often uncover valuable insights hidden in plain sight—revealing opportunities to improve products, services, or daily operations.
Each workshop is tailored to the specific needs of the client and can be booked as a standalone service.
BRAND AUDIT
A strategic scan of your existing brand presence—reviewing your website, social media, search results, and overall digital footprint—to understand how your brand is currently perceived.
This audit is typically part of the brand strategy process but can also be booked as a standalone service.
STRATEGY
Brand strategy
Marketing strategy
This is where insight turns into direction. Based on research and workshop discoveries, I develop brand and marketing strategies that align business goals with audience needs—defining positioning, narrative, and strategic focus across all relevant touchpoints, both physical and digital. Whether you’re launching something new or realigning an existing business, this phase sets the course for everything that follows, from verbal identity and brand expression to marketing tactics and promotional concepts.
DEVELOPMENT
Products
Services
Operations
While researching markets, users, trends, and business operations, opportunities often emerge—ideas for new products, services, or even entirely new concepts. Whether it’s refining what already exists or uncovering something unexpected, I help clients shape offers that are relevant, distinct, and aligned with both brand and business strategy.
This is often part of a broader strategic process but can also be commissioned as a standalone service if you’re seeking new ideas that resonate with today’s consumers.
VERBAL IDENTITY
Naming
Slogans
A meaningful brand name rarely comes out of the blue—and even if it does, there’s a high chance it overlaps with something that already exists. Working on names or slogans without a solid strategic foundation rarely leads to originality. When developed as part of a brand strategy, naming and slogan work becomes a natural outcome of positioning and narrative thinking. The result is a verbal identity that is distinctive, relevant, and aligned with both the brand’s purpose and its audience.
Each name proposal also undergoes a preliminary trademark check to reduce the risk of legal or identity issues.
COPYWRITING
Books
Web sites
Micro-copy
Verbal identity extends far beyond names and slogans. I craft written content that helps brands speak with clarity, personality, and consistency—whether through website copy, product descriptions, microcopy, or long-form formats like brand stories and books. Every word reflects the brand’s strategic foundation, from the smallest call-to-action to the most expansive narrative.
BRAND EXPRESSION
Visual identity
Digital presence
Spatial design
Object design
A strategy or product that isn’t expressed well won’t reach its full potential. I work closely with designers, developers, and architects to bring each brand to life—visually, digitally, and spatially—assembling the right collaborators for each project based on its goals, sensibilities, and context. Every output is guided by the strategic foundation we’ve built, ensuring the brand’s look and feel align with what it stands for.
