Brand strategy and business development consulting partner.

At the intersection of business strategy and brand expression, my studio helps clients connect the dots between what they do and how they’re perceived.

I work with everything that matters—market data, user behaviour, industry trends, feasibility reports, and even overlooked details in your documentation—to uncover insights that lead to more informed business decisions and more coherent brands.

With those insights, I help businesses—from hospitality and tourism to lifestyle and culture—develop or refine their offer, align internal and external perception, and turn strategy into tangible brand and business improvements.

Whether launching something new or rethinking what already exists, the goal remains the same: strengthen the foundation, clarify direction, and ensure the brand expresses the business it’s built on.

"Željka is a rare combination of analytical skills, structured thinking, and creativity in everything she does. Our long-lasting collaboration reflects her responsible and focused approach to each project."

Davor Bruketa, CCO Bruketa&Žinić&Grey
"The fact we would hire her for any future project requiring her expertise speaks the best of our collaboration with Željka. With her great sense of visual storytelling and aesthetics, she raised every idea to a greater degree in its execution."

Ružica Božić Cerovac, Chocolate Museum Zagreb
"I enjoy working with Željka. She is thorough, focused throughout the entire process and super creative. She always looks beyond the brief and pushes everything one step further."

Nikola Žinić, CCO Bruketa&Žinić&Grey
"Working with Željka was an incredible experience for me. From the way she thinks outside of the box to her passion for detail is remarkable. And if there is no way, Željka will find a way."

Tonči Trbuhović, Museum of Mystery
"We sat down with Željka and talked for hours, refining every detail of our story. We stayed in touch almost daily, fine-tuning every nuance, and the result exceeded our expectations. We are beyond thrilled with her work."

Darko Kušić, Bread Club pastry chef

zeljka@zeljkazrnic.com
+385 98 9330 470

Palmotićeva 34
10 000 Zagreb
Croatia

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Brand strategy and business development consulting partner.

"Željka is a rare combination of analytical skills, structured thinking, and creativity in everything she does. Our long-lasting collaboration reflects her responsible and focused approach to each project."

"The fact we would hire her for any future project requiring her expertise speaks the best of our collaboration with Željka. With her great sense of visual storytelling and aesthetics, she raised every idea to a greater degree in its execution."

"I enjoy working with Željka. She is thorough, focused throughout the entire process and super creative. She always looks beyond the brief and pushes everything one step further."

"Working with Željka was an incredible experience for me. From the way she thinks outside of the box to her passion for detail is remarkable. And if there is no way, Željka will find a way."

"We sat down with Željka and talked for hours, refining every detail of our story. We stayed in touch almost daily, fine-tuning every nuance, and the result exceeded our expectations. We are beyond thrilled with her work."