Bread Club Cookbook
BRAND CONSULTANCY, RESEARCH & BOOK CONCEPT, BRAND NARRATIVE, CONTENT WRITING
This cookbook, developed in close collaboration with Bread Club, offers a comprehensive dive into the world of sourdough. It blends the inspiring story of the bakery’s evolution with a deep, accessible exploration of the science behind sourdough baking. It begins with the story of Bread Club, a bakery that has become a local favorite, detailing its founding, growth, and the passion behind its success. Countless hours were spent in conversation with the founders, absorbing their knowledge and experiences to capture the essence of their craft and distil their journey into a brand narrative that’s as engaging as it is informative.
What sets this book apart is its deep dive into the biochemistry of sourdough and baking. It includes extensive research on fermentation, lactobacteria, and yeasts—forming the foundation of the theoretical section. Complex biochemical processes are broken down into everyday language, making the mysterious world of sourdough accessible to everyone and helping home bakers truly understand what happens when they mix flour, water, and time.
Following the theoretical groundwork, the book provides a practical guide to every stage of sourdough baking. It offers step-by-step instructions on everything from nurturing a starter and fermenting the dough, to perfecting the art of scoring and baking. Tips and tricks are provided to help bakers manage key variables like temperature and fermentation speed.
Interwoven with historical insights and fun facts, the book also features a curated selection of Bread Club’s iconic recipes, all tailored for home bakers. This project reflects a passionate blend of expert collaboration and thorough research, making the art and science of sourdough both approachable and enjoyable.
Buy the book in Bread Club bakeries or order it online at Bread Club. Soon available worldwide in English.
Art Direction: Ante Begić
Graphic Design: Ante Begić & Ana Bodrožić
Book photography: Ino Zeljak
Promo photography: Ivan Buvinić, Marko Dukić
Year: 2024